SVP, Director of Digital Marketing at Grey Group
Marketing and Advertising | Greater New York City Area, US
Experienced digital brand strategist with a track record of delivering breakthrough creative and measurable results for brands including JetBlue, Rock the Vote, Bacardi, 2K Games, and Universal Music Group.
Specialties: Strategic Brand Planning, Partnership Formation, Consumer Insight & Research, Digital Media
2012 - Present
SVP, Director of Digital Marketing / Grey Group
Runs digital business growth and strategy at Grey, working to evolve one of the world’s most famous global agency brands into a truly full service, integrated communications company. Also responsible for overseeing and operationalizing Grey’s strategic joint venture with WPP partner digital agency, Possible Worldwide.
2011 - Present
Strategic Advisor / Shark Bait / Barbara Corcoran Holdings
Advisor to Barbara Corcoran, one of New York’s most successful real estate entrepreneurs, and a “shark” on ABC’s hit series The Shark Tank. Responsible for evaluating startup business plans, and making strategic investment recommendations.
Partner & Executive Vice President / AgencyNet
Runs AgencyNet's marketing practice; responsible for establishing and maturing new client relationships, cultivating the agency's thought leadership position, and creating strategic partnerships and alliances.
VP Consumer and Brand Strategy / AgencyNet
Leads AgencyNet's strategic and creative engagements for both new and existing clients, with a passion for the power of Digital communication to enable dialogue, community, and immersive brand experiences.
Account Management / J. Walter Thompson
Account Management at JWT NY working across mediums to drive results for clients including JetBlue, Rock the Vote, Schick and The Ad Council. Specialty in leading nontraditional and experimental initiatives, and forming strategic, mutually beneficial corporate partnerships.
Co-Founder / NYCUG
NYCUG is an independent and highly curated music editorial and events company, dedicated to surfacing and celebrating the best of New York's music and art culture.