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Alex Morrison
Digital brand strategist.
Innovation-focused creative exec.
Searcher. Firestarter.
SVP, Director of Digital Marketing at Grey Group.
Contact.
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Bio
In his current role, Alex works closely with the leadership team at Grey’s flagship New York office, and is also responsible for overseeing and operationalizing Grey’s strategic joint venture with WPP partner digital agency, Possible Worldwide.
Drawing on his strong background in strategic branding and marketing, Alex has delivered breakthrough creative and measurable results for some of the world’s most recognized brands over his career, including Jack Daniel’s, JetBlue, Rock the Vote, Nickelodeon, Mike’s Hard Lemonade, Allure, Ruby Tuesday, and Universal Music Group.
Alex has also been the recipient of several industry awards including the prestigious WBC Brand Leadership Award, and is incredibly passionate about the evolution of marketing as it changes to meet the modern consumer landscape. He believes digital is at the epicenter of that evolution, and thrives helping brands re-imagine and re-engineer for an increasingly digital and consumer-driven world.
Prior to joining the team at Grey Group, Alex served as Partner & Executive Vice President at AgencyNet, where he opened the agency’s New York office and led strategy and new business for over four years. Alex previously worked in client services at J Walter Thompson, and also was the co-founder of a New York City-based digital content start up. He holds his MBA from Columbia Business School.LinkedIn
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Thought Leadership
- ALEX MORRISON IN THE SOCIETY OF DIGITAL AGENCIES' Q2 2012 OUTLOOK
On the importance of useful marketing and the power of the brand value exchange.
"As consumer behavior and expectations continue to evolve with the growing prevalence of social media and mobile technologies in mainstream culture, we as marketers are facing a fundamental shift in the way people engage with brands.
In this new reality, brands urgently need to shift from the mentality of pushing a product to one of pervasively building relationships. And try as we might, continuing to rely on splashy banners or interruptive TV ads to do so—which ask for consumers’ attention but give literally nothing back in return—will no longer cut it. Just like in all other spheres of life, building relationships in marketing will require that brands actually create value for their consumers—particularly when consumers have proven their ability and desire to steer around most things that look, sound, or smell like ads..."
View Full Article.
ALEX MORRISON WITH JOLIE O'DELL OF VENTURE BEAT.
On the success of the Rihanna: UNLOCKED campaign and the current relationship dyanmics between Hollywood and Silicon Valley.
ALEX MORRISON IN MEDIA POST'S MARKETING DAILY
Discussing the power of gamification in branded experiences.
"Woody Allen once said that 80% success is showing up. These days, it couldn't be farther from the truth.
The mile-a-minute pace of the average Facebook News Feed, and the pervasive volume of activity vying for consumers' attention, practically guarantees that just joining the conversation won't be enough to make a real impact in social media.
The most successful social media campaigns share common characteristics that turn everyday conversation into action that generates real brand value..."
View Full Article.
ALEX MORRISON AT THE WORLD BRAND CONGRESS IN MUMBAI, INDIA.
On the connective behaviors of the global consumer.
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Tweets
- Looking for a new gig? Grey hiring at all levels, all departments. Especially digital. DM me or https://t.co/NFImnKpj6XMay 15, 13 from web Reply, Retweet, Favorite
- Re-positioning the Abercrombie Brand, one homeless person at a time: http://t.co/1492LB01Uq #fitchthehomelessMay 15, 13 from web Reply, Retweet, Favorite
- HUGE win by the team at Grey today. http://t.co/adAyZT5knAApr 29, 13 from web Reply, Retweet, Favorite
- @CallUsWALTER hey, where's the call us Walter house located? Can't find the address... Would love to come check it out!
- On a plane chock full of agency people. JFK > AUS. #SXSW
- Guy Fieri forgot to renew his website domain, and THIS fake menu happened. Amazing. http://t.co/ZwNJaJUaFeb 20, 13 from web Reply, Retweet, Favorite
- 4 Ted Talks all brand storytellers should watch. http://t.co/r9ceOHuJFeb 13, 13 from web Reply, Retweet, Favorite
- Do it! Let's all help fund a high speed rail system that runs coast-to-coast and connects all metropolitan areas. http://t.co/RMFBfYUM
- How Biz Stone turned 91 photos into a movie as part of Canon's PROJECT IMAGINAT10N http://t.co/WaE1ihgsFeb 05, 13 from web Reply, Retweet, Favorite
- Congrats to my friends at @360i for all the positive recognition of the Oreo Daily Twist program! http://t.co/u1H0ZKCSFeb 05, 13 from web Reply, Retweet, Favorite
- Grey named number 3 on the AdAge Agency A-List. A big congrats to the team. http://t.co/5ty94bo7Jan 28, 13 from web Reply, Retweet, Favorite
- Need a 3pm break? Try this compilation of segway fails on for size. http://t.co/8utSyDrIJan 22, 13 from web Reply, Retweet, Favorite
- “The illiterate of the 21st century will not be those who cant read and write, but those who cant learn, unlearn, and relearn” Alvin TofflerJan 22, 13 from web Reply, Retweet, Favorite
- Instagram for video never materialized. So what's next? http://t.co/tMyFAM1mJan 21, 13 from web Reply, Retweet, Favorite
- Beck's new album is released only in sheet music form. The ultimate interactive album? http://t.co/uEpYQDJjJan 14, 13 from web Reply, Retweet, Favorite
- Cabbie this AM listening to Buddhist chanting. Maybe today won't be so hectic after all.
- The world's first 1TB thumb drive - guarantee I'd lose it the first week I had it. http://t.co/m1SfSXhFJan 09, 13 from web Reply, Retweet, Favorite
- Free, high quality higher ed for all. Best execution of this concept I've seen: https://t.co/OVgTVnZ4Jan 07, 13 from web Reply, Retweet, Favorite
- Heard this band on the street last night in BA. 2 accordions, trombone, guitar, bass, drums, and 5 crazy singers. http://t.co/9au0C08aDec 30, 12 from web Reply, Retweet, Favorite
- Great read on the power of saying "I Don't Know" http://t.co/DXbYZ0Q3Nov 27, 12 from web Reply, Retweet, Favorite
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Info
- SVP, Director of Digital Marketing at Grey GroupMarketing and Advertising | Greater New York City Area, USSummary
Experienced digital brand strategist with a track record of delivering breakthrough creative and measurable results for brands including JetBlue, Rock the Vote, Bacardi, 2K Games, and Universal Music Group.
Specialties: Strategic Brand Planning, Partnership Formation, Consumer Insight & Research, Digital MediaExperience- Jul 2012 - PresentSVP, Director of Digital Marketing / Grey Group
Runs digital business growth and strategy at Grey, working to evolve one of the world’s most famous global agency brands into a truly full service, integrated communications company. Also responsible for overseeing and operationalizing Grey’s strategic joint venture with WPP partner digital agency, Possible Worldwide.
- Oct 2011 - PresentStrategic Advisor / Shark Bait / Barbara Corcoran Holdings
Advisor to Barbara Corcoran, one of New York’s most successful real estate entrepreneurs, and a “shark” on ABC’s hit series The Shark Tank. Responsible for evaluating startup business plans, and making strategic investment recommendations.
- May 2011 - Jun 2012Partner & Executive Vice President / AgencyNet
Runs AgencyNet's marketing practice; responsible for establishing and maturing new client relationships, cultivating the agency's thought leadership position, and creating strategic partnerships and alliances.
- May 2008 - May 2011VP Consumer and Brand Strategy / AgencyNet
Leads AgencyNet's strategic and creative engagements for both new and existing clients, with a passion for the power of Digital communication to enable dialogue, community, and immersive brand experiences.
- Jun 2005 - May 2008Account Management / J. Walter Thompson
Account Management at JWT NY working across mediums to drive results for clients including JetBlue, Rock the Vote, Schick and The Ad Council. Specialty in leading nontraditional and experimental initiatives, and forming strategic, mutually beneficial corporate partnerships.
- Oct 2002 - Feb 2007Co-Founder / NYCUG
NYCUG is an independent and highly curated music editorial and events company, dedicated to surfacing and celebrating the best of New York's music and art culture.
Education- Columbia Business SchoolMBA, Business Administration
- Hamilton CollegeBA in Economics, Music
Additional Information-
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