Alex Morrison is VP Managing Director of R/GA Content Studio, charged with shaping and growing the R/GA content marketing discipline globally. In this role, Alex drives the integration of strategy, creative, and content production teams across four global offices to deliver highly engaging and relevant brand content for R/GA and its clients.
Drawing on his strong background in strategic branding, marketing, and content development, Alex has delivered breakthrough creative and measurable results for some of the world’s most recognized brands over his career, including Gillette, Jack Daniel’s, HSBC, JetBlue, Cover Girl, Marriott, Papa John’s, and Universal Music Group.
Prior to joining the team at R/GA, Alex served as Director of Digital Marketing at Grey New York, where he drove significant digital business growth and tripled digital revenue in less than three years through a string of integrated new business wins, while also driving the strategic integration of digital offerings across Grey’s North American client roster.
Alex previously was a Partner & EVP at AgencyNet, where he opened the agency’s New York office, and also was the co-founder of a New York-based digital content start up. He holds his MBA from Columbia Business School and lives in New York City with his wife and daughter.